Terenteva Olga Viktorovna RussiaSaratovSaratov State University, 83, Astrakhanskaya Str., Saratov, 410012, Russiasenior teacherovterenteva@mail.ru Author's articles The Use of Brands of the Territory in the Excursion Activity (on the Example of the Excursion «The Brand Places of Saratov») The Detection of Potential Tourist Brands as an Element of the Positioning of the Territory (the Example of Saratov and the Saratov Region) The Regional Particularities of the Population natural Movement of the saratov Region for the Past 15 Year The Experience of Application of Technology of Testing in Teaching the Subject Matter of the World Economy Geography