Loshcheva Daria Yurievna RussiaSaratovSecondary school №48 , Str. Zagorodneva, 2, Saratov, Saratov region., 410041teachermalvina2773@rambler.ru Author's articles The Use of Brands of the Territory in the Excursion Activity (on the Example of the Excursion «The Brand Places of Saratov») The Detection of Potential Tourist Brands as an Element of the Positioning of the Territory (the Example of Saratov and the Saratov Region)