Sheglov Dmitriy Mikhaylovich RussiaSaratovSaratov State Technical University, 410054, Saratov, str. B. Sadovaya, 127, SSTUmaster-studenttdm-91@mail.ru Author's articles The Detection of Potential Tourist Brands as an Element of the Positioning of the Territory (the Example of Saratov and the Saratov Region)